Play LA Inc. Commences Trading

TORTOLA, British Virgin Islands - February 23, 2009 - FILING SERVICES CANADA - Established iGaming Media marketer Play LA Inc.(the “Company”) (OTCBB: PLLAF) announces today that it plans to commence trading in the first week of March 2009. Play LA Inc. received SEC approval in July 2008, and issuance of its trading symbol and clearance to trade in December 2008.

About Play LA Inc. (www.playlainc.com),

Founded in 2005, Play LA Inc. is an internet media marketing company that operates a network of multi-language websites which publish sports, poker and casino news and tournament information for the UK and European online gaming community. For full details of the Company's operations and financial results, please refer to the Securities and Exchange Commission website at www.sec.gov or the Company’s website at www.playlainc.com .

Company Contact:

Tom Kuttmann, Media Liaison
tkuttmann@playlainc.com
Play LA Inc.
www.playlainc.com
Tel: 246-431-0493